With the right questions, we can break through a noisy digital marketplace.
With digital disruptors cropping up like weeds, fresh insights are key to competitive advantage. In this age of sharing, we need only to ask the right questions to develop deeper understanding of our audience and the clarity needed to breakthrough.
Dreyfus Advisors creates customized research programs to pinpoint the needs and motivations of consumers. Using evidence-based insights to guide marketing strategies—from brand campaigns to new product development to customer advocacy—we position service intensive companies to thrive.
Complex challenges call for a range of tools.
Here’s how we can help.
INSIGHTS
Understand customers more deeply
- Qualitative approaches to investigate needs and “white space”
- Customer journey-mapping
- Brand health measurement and development
- Message and finished copy testing
- Concept screening and testing
- Customer advocacy measurement
- Net promoter score drivers analysis and tracking (NPS)
STRATEGY
Convey your purpose with confidence
- Capitalize on emerging trends and opportunities
- Brand positioning or “re-fresh”
- Competitive intelligence and advantage
- Targeting new markets and audiences
- Acquisition and retention campaign development
- Customer experience programs
- New product/services development, packaging and pricing
Our clients are industry leaders and start ups. We’re proud to partner with game-changers, both long-standing trusted brands and disruptors.
Improving operational excellence at the vet.
With NPS study data from this nationwide chain of veterinarian hospitals, we modeled the strongest drivers of its “pet-parent” experience, which they used for prioritizing resources and training front line workers.
Engaging a new audience and donors for a non-profit.
After conducting a new audience investigation including qualitative and quantitative research phases, we presented the results in a leadership team “immersion session” where breakout teams worked with personas to develop a marketing action playbook.
developing a New streaming service for a premium network.
Led qualitative and quantitative customer journey and brand positioning research to successfully launch this network’s first-ever direct-to-consumer streaming service that attracted 2 million subscribers out of the gate.
Highly recommended.
— Simon Moody, Former President and Chief Client Officer of North America at Kantar Millward Brown
In her time leading Marketing Intelligence at Time Warner Cable, Rachel consistently challenged my teams to dig deeper to tell a compelling story that provided actionable insights that could be shared at Board Level. She always sought to bring advanced analytics to life and she was a tough but fair client to whom ROI was a critical bedrock of her relationship with partner agencies… Highly recommended.
Highly recommended
— Simon Moody, Former President and Chief Client Officer of North America at Kantar Millward Brown
In her time leading Marketing Intelligence at Time Warner Cable, Rachel consistently challenged my teams to dig deeper to tell a compelling story that provided actionable insights that could be shared at Board Level. She always sought to bring advanced analytics to life and she was a tough but fair client to whom ROI was a critical bedrock of her relationship with partner agencies… Highly recommended.
Dreyfus Advisors broadened the understanding of donor motivations and helped us create an awareness campaign that we believe will “cut thru” to create a new generation of influencers around conservation. Rachel doesn’t just do research but creates understanding with a client that is often missed.
Understanding...
that is often missed.
— Sam Howe, Board Trustee | CEO | Business Advisor
Understanding...
that is often missed.
— Sam Howe, Board Trustee | CEO | Business Advisor
Dreyfus Advisors broadened the understanding of donor motivations and helped us create an awareness campaign that we believe will “cut thru” to create a new generation of influencers around conservation. Rachel doesn’t just do research but creates understanding with a client that is often missed.
...professional and articulate with top executives.
— David Andreski, Senior Vice President of Marketing Analytics at Spectrum
Dreyfus Advisors is extremely capable in establishing comprehensive research programs, interacting with top executives and delivering a non-biased summary of results in a professional and articulate manner.
...professional and articulate
with top executives.
— David Andreski, Senior Vice President of Marketing Analytics at Spectrum
Dreyfus Advisors is extremely capable in establishing comprehensive research programs, interacting with top executives and delivering a non-biased summary of results in a professional and articulate manner.
Dreyfus Advisors’ professionalism, insights and respect for all... proved an asset for my team. Her strategic reports cut through the "noise" and uncovered important insights to show the value of our program. We've identified the best Key Performance Indicators to measure our program through this effort.
...an asset for my team.
— Randi Oster, CEO Help Me Health
...an asset for my team
— Randi Oster, CEO Help Me Health
Dreyfus Advisors’ professionalism, insights and respect for all... proved an asset for my team. Her strategic reports cut through the "noise" and uncovered important insights to show the value of our program. We've identified the best Key Performance Indicators to measure our program through this effort.