Dreyfus Advisors is a certified Women Owned Business Enterprise
Customer Journey Mapping
Document touchpoints and how our customers feel
Show gaps and opportunities to serve customers even better
Develop clear “signals” to customers that we care
Identify life cycle opportunities; comparison/research, acquisition, retention phases
Using a map of customer touchpoints and emotions over the course of their experiences with your brand, your employees work in teams to generate ideas to delight your customers.
Health of Customer Solutions
Establish a common understanding of customer needs and a focus on the customer throughout the organization
Rally the organization around customer-centric Key Performance Indicators (KPI’s)
Act with the confidence of fact-based insights, provides evidence in support of strategies; guide budget prioritization
Telling a clear and compelling story with easily-digestible reporting makes the brightest insights pop.
Campaign
Development
Use qualitative research to uncover themes and guide messaging approach
Test unique value proposition or campaign messages for relevance, believability and uniqueness
Pre-test of campaign executions
Evaluate your ideas based on criteria such as how well they deliver on the key drivers of growth.
