Download complimentary research papers we’ve published:

 

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Four Learnings from Real World Application of GenAI Tools in Surveys

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From the Media Insights & Entertainment Conference, 2024, Miami, FL

I'm attaching my quick take on disruption that I presented to introduce the Disruption to Reimagination track sessions. Many attended from the social media and gaming sectors, now considered strong competitors for consumers' entertainment time. Every presentation referenced either Barbie or Taylor Swift (including mine)!

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Consumer Concern for Climate Change

Presented in honor of Earth Day 2022, this paper is informed by 30+ publicly available sources and summarizes consumer’s concern for climate change.

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How Workplace Leadership Changed During COVID

Despite the many ways the pandemic uprooted our daily life, it also produced a few silver linings in regard to leadership in the workplace. We surveyed 75 global senior leaders from our own client base. Here’s what we learned.

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